Travel statistic

42% of stories shared to users' Facebook timelines were travel experiences, making it the top story being shared by users (Tnooz)

80% of travellers are more likely to book a trip from a friend liking a page rather than responding to a traditional Facebook ad (Eye for Travel)
Holiday pictures are the most shared content on and after vacation (Tnooz)
70% of social media users update status/share photos while on holiday (Eye for Travel)
76% of social media users post vacation photos to their social networks (Webbed Feet)
52% of Facebook users say their friends photos inspire their travel plans (Webbed Feet)
Surveys find more than half of the traveler's book travel products through the mobile sites and apps of travel agents. (Whatech, 2014)
Travelers are likely to spend more on sightseeing than on shopping, souvenirs and nightlife combined. The 5 most common things travelers are willing to spend more on as a treat: Sightseeing (53%), special dining experiences (41%), accommodation (41%), activities (35%) and shopping (24%) (Trip Barometer, 2015)
Tour Operators say their own website is double as effective to get bookings than Review websites. (Rezdy data)
38% of leisure travelers and 57% of business travelers use mobile for travel information (Google)
Travel-related mobile queries so far during 2013 are up some 66% year-on-year (Mobile Path to Purchase)
31% of smartphone users claim they research travel on their mobile devices (Mobile Path to Purchase)
94% of TripAdvisor customers are using mobile to research local things to do (Cross Media Live)
67% of smartphone users said they were more likely to purchase from a business' mobile-friendly site, while 61% said they'd most likely leave a site that wasn't optimised for mobile (Tourism Research Australia)
Travelers go online during their trips, finding local activities using their mobile devices 33% of the time (Tourism Research Australia)
74% of people said that "If a site works well on a mobile phone I am more likely to return to it in the future" (Search Engine Watch)
36 million Americans using their mobile devices to research vacation options and another 16 million making the reservations on their mobile device (VFM Leonardo)
More than 60% of United States users want a smart phone site to load and work properly within 3 seconds or less (Forbes)
87% of global and 85% of American travelers use mobile devices while traveling (Trip Barometer)
On holiday, 24% of travelers use their smartphones for reading reviews, while 22% use their tablets (Trip Barometer)
On holiday, 27% of travelers are looking for things to do with their smartphone, while 21% use their tablets (Trip Barometer)
63% of US and UK tablet owners are watching videos or browsing photos and checking prices for store information (Econsultancy)
The most important sources that influenced the decisions of global travelers were travel review websites (69%), online travel agencies (57%), and tour operator sites (56%) (Tourism Research Australia)
79% of consumers trust online reviews as much as personal recommendations – this is an increase of 10% compared to 2012 (Bright Local Study, 2013)
88% of consumers trust online reviews as much as personal recommendations (Search Engine Land, 2014)
82% of consumers trust a company more if they are involved with social media (Forbes)
92% of consumers say they trust earned media, such as social media, word of mouth, recommendation from friends and family, above all forms of advertising (Webbed Feet)
85% of customers expect businesses to be active in social media (Vocus)
36% of online travellers visit social networking sites to influence destination selection (World Travel Market London)
One out of three US travellers reference social media as a main source of travel ideas and inspiration (MMGY Global)
52% of travellers use social media to plan a trip (Eye for Travel)
52% of travellers were so influenced by social media that they changed their original travel plans (Sprout Social)
10% of those who use social media to research travel plans changed agent/operator/website (Sprout Social)
87% of those younger than 34 are using Facebook to solicit advice before making bookings (Stikky Media)
50% of travel companies have said that direct bookings have been generated from social media (Tnooz)
58% of Millennials (20% more than older generations) prefer to travel with friends – they can't bear the feeling of having missed out! (HVS)
Millennials are expected to spend incrementally more on travel services than any other age group in 2014 (MMGY Global)
6 out of 10 millennials would rather spend their money on experiences than material things (MMGY Global)
Millennials will choose to connect with companies on social media, but want something in return (predominantly perks & discounts) (SDL)

51,9% of tour operators are working with travel agents to resell their tours (Rezdy, 2015)