application
P I N S T E P S
a new era of traveling
Pinsteps – a platform for traveling.
Countless routes - adventures
recorded by people, you can enjoy yourself

pinsteps.com
Today we focus on
airplane transfers
The problems with transfers
Demand for tickets
People try to avoid buying tickets for connection flights with long layover periods. On the other hand, the airlines try their best in order to sell these tickets. For example, Turkish Airlines often offer a free stay in a hotel in Istanbul if the waiting time for the connecting flight is long, or in the case of transfers during day time - a free excursion. That is what many airlines do.
Fear
Passengers are often afraid of going out in an unknown city, because they are not familiar with it, even though the need and the interest of getting to know a new city exists.
The most common are the issues with connection, lack of knowledge about local transportation, and language skills.
What to visit
The first problem that arises is the shortage of time for searching places to visit and planning a route. The second problem is the distrust the customers hold in regards to different services, such as TripAdvisor.
Fear of missing the flight
An unknown city leads to the fear of not returning to the connection flight in time.
The Solution
Pinsteps - detailed routes with a navigation system,
recorded by both professionals and everyday travellers.

The routes take you from point to point,
from the airport to the city and back,
and are completed with pictures, places to go, costs etc.
1
Choose a route you like.
Discover experience and reviews
2
Download the selected route.
Be sure it is
available offline
3
Get going! Travel from the airport and back to the airport.
Pinsteps is available offline in every country.
Our Product
An interesting transfer
Flying to London with a layover in Frankfurt?
Seize the chance to discover both cities.
A night-time connection? Enjoy the dawn from the observation deck.
Offline mode
Download route via airport wi-fi and feel free to start your journey with GPS
Details
Your every step is fully detailed: from which ticket to buy, what bus line to catch and to where to walk and how much it will cost.
Concern
Get notified when your flight is approaching. We take all the precautionary measures necessary to make sure you get back on time.
Interests
Choose a route that is interesting for you: attractions, bars or nature sights.
Socialization
Team up with users nearby to take the route together.
Market
We use official airports council international's full-year 2013 statistics and research of percentages of transfer passengers (source).
Example for 16 airports only
Total passengers per year: 856 006 157
Total transfer passengers: 259 371 536

Minimum year revenue $1 per flight ~ $260M per year

Delta value for flight ticket varies up to $200.
For example, we ups revenue to $10 per flight.

Year revenue ~ $2,6B


Example is provided for 2013 year for 16 airport only.
Now statistics growths up.

According to the Airports Council International (ACI)
World Airport Traffic Report, there were 17,678 commercial airports in the world (2015)
Business model
The cost of uploading a route is included in the additional cost of the air ticket. Such a route becomes personal for the user (getting a notification at the beginning of the registration, the time before departure, etc. when passing the route in the connection city).

The revenue comes to the airline from the ticket's extra price + there is a stimulation of sales of low-paying tickets with long layovers.

For Pinsteps, the revenue also comes from the additional price of the ticket + there are new users of the application.
Investments we are looking for
Pre-seed. Self invesnment
Already done.
Customer development, prototype, iOS application MVP.
August 2017 - September 2017
Seed $180k
We are here now.
Content generation. Marketing. 10 000 downloads. Airplane companies integration. Android app development.
October 2017 - Ferbruaury 2018
Round A
Growth and scale
Round B
Worldwide scale
Our history
Spring 2017
Idea generation.
Putting together the team.
01 August – 31 August
Entire team got together in a rented apartment in Tel-Aviv and created iOS MVP. First tracks recorded.
September 2017
Private beta testing. Recorded first airport track in Frankfurt. The track worked perfectly.
Distance 46km, duration 4,5 hours.
26 september – 1 october
Hackaton in Moscow. Public release of the application.
Our core team
Founder & CEO
Management MA degree
History and archaeology BA degree
More 20 years in tourism and educational tourism experience
8 years in top management positions
Co-founder & CTO
Computer Science MS Degree
More 5 years experience in IT
Last 2 years: development management & startups
entrepreneur

Viktor Krasnov
iOS development
Bachelor of Applied Science (B.A.Sc.), Computer science | Ural Federal University
More than 6 years experience in IT
in big companies (ex, Yandex)

Maxim Korshunov
Backend development
Mathematician engineer degree
About 4 years experience
of scientific work in IMM UB RAS
More than 10 years experience in IT,
including GIS projects
Dmitry Izvolsky
Design & UX
Graduate in design and visual arts
More 6 years in graphic and UX design.
Art direction and creative
If you have a question
Feel free to contact us.
Or visit our web site pinsteps.com
2067043, Israel, Yokneam Illit, Avital, 43
+972 537907561
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